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Consumer campaigns must be simple and deliver…

Consumer campaigns must be simple and deliver…

What makes you want to join in a consumer campaign? And have you got the time to be involved? The answer to any, or all of these questions determines whether a campaign is successful. In Ireland, campaigners on consumer issues have had mixed results – and for a variety of reasons. One of the most successful must surely have been the “Buy Irish” campaign pioneered by Vivian Murray of... read more>
Group switching works – around the world

Group switching works – around the world

People power around the world has saved households hundreds of euro every year. Europe and in Australia consumers have banded together to campaign for better deals on high household bills – and now Irish consumers will show their appetite for change the market for change. A study by a British consumer watchdog says that collective switching using social media could “shift the balance of p... read more>